Value Chain

Supply Chain.

Related to supplier performance or sourcing/procurement issues, such as “All paper we use will be FSC certified.”


The vast majority of goals about company performance within the “four walls” of control, such as “Reduce our stores’ electricity use by 50% by 2020”.

Product Use

Related to the product or service phase of the lifecycle, including goals to make products more energy efficient for customers (“all products manufactured attain ENERGYSTAR label”), or included in goals around entire lifecycle.

End of life

Related to takeback or reuse of products after customers use, such as “capture one used product for every product sold.” These are more rare.


Goals that are not around product/service lifecycle issues, such as philanthropy or general community goals, like “Engage in one environmental partnership in every community where we operate”.